A24’s Next Film
Fellowship Mid-Cycle Project
The team
Krys Rilloraza, Cindy Celedonio, Kabelo Muhammad, and Ramon Quinto.
the business task
Step into the shoes of data consultants for A24 to analyze box office performance data to help them decide the direction of their next film project.
key findings
Horror films consistently yield the highest return on investment (ROI). Certain actors (Suzan Crowley, Shelley Hennig, and Annabelle Wallis) and directors (Levan Gabriadze, William Brent Bell, and John Leonetti) were associated with top returns. A Friday release in the summer proved to be the sweet spot for box office success.
© 2025 Rilloraza