R programming
Capstone Project
November 30, 2023
![]()
About Bellabeat
Urška Sršen and Sando Mur founded Bellabeat, a high-tech company that manufactures health-focused smart products. Sršen used her background as an artist to develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women.
The Business Task
What are some trends in smart device usage?
How could these trends apply to Bellabeat customers?
How could these trends help influence Bellabeat’s marketing strategy?
Key Findings
Sleep:
Bellabeat Analysis
Capstone Project
About Bellabeat
Urška Sršen and Sando Mur founded Bellabeat, a high-tech company that manufactures health-focused smart products. Sršen used her background as an artist to develop beautifully designed technology that informs and inspires women around the world. Collecting data on activity, sleep, stress, and reproductive health has allowed Bellabeat to empower women with knowledge about their own health and habits. Since it was founded in 2013, Bellabeat has grown rapidly and quickly positioned itself as a tech-driven wellness company for women.
The Business Task
What are some trends in smart device usage?
How could these trends apply to Bellabeat customers?
How could these trends help influence Bellabeat’s marketing strategy?
Key Findings
Sleep:
- The participants were not receiving the CDC-recommended 7-8 hours of sleep per day on the weekdays.
- More daily sedentary hours may decrease the hours of sleep. Although there is not enough data to confirm this correlation is causation.
-
There is an increased step count and intensity level of activities around 5-7 pm daily.
-
Participants are not reaching the 10,000 daily step count the CDC recommends.
- There are fewer steps taken during the weekdays and on Sundays. Participants are sedentary for an average of 16 hours per day.
© 2025 Rilloraza