A24’s Next Film
Fellowship Mid-Cycle Project
︎︎︎Tableau
The Team
Krys Rilloraza, Cindy Celedonio, Kabelo Muhammad, and Ramon Quinto.The Business Task
Step into the shoes of data consultants for A24 to analyze box office performance data to help them decide the direction of their next film project.Key Insights
- Horror films have the highest return on investment out of all the film genres at 1,184%.
- Most films have their highest revenue release days on Mondays, Thursdays, and Saturdays.
- Revenue may increase by marketing with another movie in an opposite genre with the same premiere date.
Genre Recommendation:
The three genres with the highest ROI are horror, religious, and documentary, with 1,184%, 621%, and 585% respectively. A close fourth is the thriller genre with a 503% ROI, and thriller is one of the subgenres for some of the horror films in the dataset. So, we highly recommend that A24 pursue the horror movie genre for the upcoming film.Director/Cast Recommendation:
The top four most lucrative actors/actresses by average return on investment who starred in horror films are the following: Suzan Crowley, Shelley Hennig, Annabelle Wallis, and Jonathan Sadowski. The top four horror film directors by average return on investment include the following: Levan Gabriadze, William Brent Bell, John R. Leonetti, and Bradley Parker. We recommend that the top actors/actresses listed above be featured in the next horror film, along with the director generating the highest average return on investment for horror films. Levan Gabriadze would be the best fit for the director role, with an average return on investment of $63.1 million.Marketing Recommendation:
Regarding the timing of the release of A24’s next film, there are multiple factors to consider. The first is which season(s) in the year are the most profitable for horror films. According to the data, horror films with high ROI are released in the summer, at the start of fall, and around the holiday season. Summertime is a popular season for movie releases because moviegoers are usually on vacation. For horror, the beginning of fall is also a popular time because of the lead-up to Halloween. Lastly, it’s known that people tend to seek horror films around the holiday season to cope with the stress of gift-giving and hosting. Next, our analysis indicates that Friday is the most popular release day for all movies. While this could be a great option for a release day, there will be more competition. But with the proper marketing strategy, we can use this to our advantage. For example, in 2023, the Barbenheimer phenomenon was a huge success. Marketing two seemingly opposite films premiering on the same night generated so much buzz in the media and, ultimately, success for both films. Another day to consider is Tuesdays in the summertime. Theaters like AMC usually offer discounted tickets on Tuesdays. Since A24’s next film has a low budget, this would be an easy way to get more people to the movie theaters. Therefore, boosting the film’s ROI.KRYSTN RILLORAZA
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ABOUT
Currently, she’s a Data Analytics Instructor at COOP and a Development Analyst at a non-profit in Illinois. She optimizes fundraising strategy through donor data analysis and financial reporting. Her approach to data is grounded in years of user-focused design and analytical thinking. She studies how people move, think, and experience the world, and uses that understanding to build tools, strategies, and stories that are intuitive, elegant, and insight-driven.
Currently, she’s a Data Analytics Instructor at COOP and a Development Analyst at a non-profit in Illinois. She optimizes fundraising strategy through donor data analysis and financial reporting. Her approach to data is grounded in years of user-focused design and analytical thinking. She studies how people move, think, and experience the world, and uses that understanding to build tools, strategies, and stories that are intuitive, elegant, and insight-driven.